Athlete Marketing Management

S2 SMP
双生体育营销伙伴

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Services

For the Brand.

We are former brand marketers and understand the difficulties in identifying and partnering with the ideal athlete brand partner. The process takes time, research, agency or personal connections, outreach and negotiation, alignment on scope of work, and on-site activation. Whether that is for long term endorsement deals or quick social media promotions, our process combines consumer insight research and athlete analytics to determine best fit.

Consider this service if you are a brand looking for recommendations, outreach, procurement, and partnership with athletes.

For the Athlete.

Marketing and positioning outside of the field or court is equally as important as athletic performance. Being an organization founded by former athletes, we know the dedication it takes to excel at the highest level. We’re not talking about the blood, sweat, and tears, but the personal branding efforts through multimedia content, social media management, public relations, brand partnerships, and philanthropic efforts. We pride ourselves in marketing athletes into global markets to reach fans beyond the geography of the athlete’s hometown or team location.

Consider these services if you are an athlete looking to grow your following and reputation amongst fans, brands, and foreign markets.

For Athlete Tours.

Oftentimes the best way to connect with a foreign market is to physically go there and meet the fans, experience the local culture, and be present with various partners. We’re experts in planning foreign travel for athletes on sponsored tours. This includes vetting brand plans for athlete engagements, booking hotels and transportation, coordinating security detail, organizing fan meet-and-greets, and much more. We’re well-traveled and culturally aware of many of the potential risks and liabilities when traveling to foreign countries for brand partnership activations. We’re here to ensure these trips go smoothly, safely, and are fun cultural and eye-opening experiences.

Consider this service if you are an athlete planning an international tour with a sponsoring brand or partner.